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Spring is almost here, bringing a fresh season of growth, color, and new opportunities to connect with your residents. Our team has created fresh spring content to help you showcase your community, boost engagement, support leasing and outreach goals, and keep your platforms bright, fun, and welcoming all season long.
Social:
With our spring social plan, staying consistent is simple. Follow the posts scheduled by the marketing team, and don’t forget to check out the highlighted ideas we encourage your site to share! You can plan ahead and schedule your seasonal content in just one day. Need something more customized, like property specific leasing efforts? Submit a Marketing Request and we’ll design graphics tailored just for your property.
Grab the spring social media plan HERE.
Flyers & Events:
We’ve added new spring themed flyer templates to support your resident events and outreach efforts. To have these designs customized with your property details, event dates, or times, simply submit a Marketing Request.
New! Template Catalog:
We’re excited to introduce the first rollout of our new template catalog on the marketing website. This updated layout makes it easier than ever to browse available content at a glance and quickly find what you need. We’ll continue adding more features and templates in the future, so be sure to explore the new catalog and take advantage of this improved experience.
Check out the new template catalog HERE.
Happy Marketing!
2026 Black History Month
Open Book Quiz: Affordable Housing Heroes
Test your knowledge of the trailblazers who helped expand affordable housing opportunities and shaped stronger communities across America. Complete all questions for a chance to be entered into the prize drawing! Complete the quiz here – OPEN BOOK QUIZ
RULES: All answers must match the names and terms featured in RAM’s Affordable Housing Heroes series. (See February Dispatch posts.) Deadline to complete quiz: Today, EOB, FEB 27! Winners will be announced Monday, March 2!
Dorothy Mae Richardson (1922-1991)
Dorothy Mae Richardson pioneered community-based affordable housing in 1960s Pittsburgh when she refused to let her neighborhood be demolished under urban renewal. Instead of accepting displacement, she organized her neighbors, persuaded 16 banks to invest in redlined communities, and championed the idea that struggling neighborhoods could be restored by fixing homes rather than tearing them down. Her efforts led to the creation of Neighborhood Housing Services in 1968 — the first “NeighborWorks” organization — a model later replicated in hundreds of cities. In 1978, Congress established NeighborWorks America based on her resident-led approach, helping shift national housing policy toward preservation, community empowerment, and affordable homeownership. MORE ABOUT DOROTHY MAE RICHARDSON
Maggie L. Walker (1864-1934)
Maggie Lena Walker advanced affordable housing through economic empowerment. As the first African American woman to charter a bank in the United States, she founded the St. Luke Penny Savings Bank (Richmond, VA) in 1903, providing Black families access to loans and mortgages. Her philosophy—”Let us put our money together; let us use our money”—created pathways for Black homeownership and property investment. The bank financed over 600 home and business loans, helping establish Richmond’s Jackson Ward as a thriving Black business and residential community. Walker proved that financial inclusion was foundational to housing access and community stability. MORE ABOUT MAGGIE L. WALKER
Hilyard Robinson (1899-1986)
Washington, D.C. architect Hilyard Robinson understood that affordable housing could be a powerful driver of social progress. Robinson designed the historic Langston Terrace Dwellings and Aberdeen Gardens, groundbreaking public housing communities for Black workers and their families during an era of segregation and severe housing discrimination. Langston Terrace featured green spaces, playgrounds, and artwork that enhanced daily life, while Aberdeen Gardens included garden plots, a school, and a commercial center to support resident growth. His thoughtfully designed communities promoted dignity, self-sufficiency, and economic mobility—a legacy so significant that both are now listed on the National Register of Historic Places. MORE ABOUT HILYARD ROBINSON
