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Fall Marketing Resources Are Here!

Fall is just around the corner, and we’ve added new seasonal resources to help your property make the most of the season, from leasing and renewals to resident events and social media.

Leasing & Outreach
Give your fall leasing efforts a seasonal refresh with templates like Fall Into Comfort. 

Renewals & Referrals
New seasonal templates make it easy to connect with current residents and encourage referrals, including Sweater Weather Referral and Gourd Friends Make Gourd Neighbors. 

Resident Events
Planning a fall event? We’ve added templates for everything from Mini Pumpkin Patches and Apple Cider & Donuts to Turkey Raffles, Pet Costume Contests, Fall Potlucks, and more!

Social Media
The fall social plan is also ready with seasonal content to help keep your community pages active and engaging throughout the season.

Check out the fall resources and start planning for a great season at your community!

This fall, we’re challenging Community Managers, Assistant Managers, or anyone else running social media for your community to a simple mission: publish all 13 highlighted posts from our fall social media plan over the next three months.

Here’s how it works:

  • Sign up HERE by September 9th so we know you are participating
  • Follow our social media plan, on our marketing website, with dates and post ideas already mapped out for you. The highlighted posts within the attached plan are to be posted by YOU
  • Complete the challenge and earn $50 in Royal Reward (INCENTCO) points, redeemable for gift cards, just in time for holiday shopping
  • To qualify as completing the challenge you must have posted the highlighted post within the plan (4 for September, 5 for October, and 4 for November).

We’ve kept the posts simple and the timeline clear, so there’s no guesswork. We will send weekly reminders to help keep you on track if you participate, and we’re here to help if you need it!

Want to compete for something extra? The community that grows its follower count the most during the month of September will earn a special bonus on top of the $50 for completing the full challenge. So get creative, get engaging, and see how much traction you can build in just one month!

Check out the Fall Social Media Plan HERE and sign up HERE by September 9 to join the challenge, and get ready to Fall Into Posting!

Only one employee per community (this should be the designated employee who posts to your social media pages). If you have questions about posting using SOCi, please email marketingrequests@royalamerican.com 

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As the temperatures rise and the days stretch a little longer, it’s the perfect time to turn up the heat on your marketing efforts. The Marketing Team has rolled out a fresh batch of summer-themed content to help you engage residents and prospects all season long.

Social:

Our updated summer social plan makes it easy to keep your property’s content bright, timely, and engaging. From poolside vibes to fun-in-the-sun reminders, we’ve got everything you need to stay active online.

Follow along with the scheduled posts and explore the highlighted ideas we encourage your team to share. You can even plan and schedule your summer social media in one sitting! Need custom graphics created? Just send us a request. We’re happy to help.

We also included a Summer Growth Challenge to help you grow your social media following! We can’t wait to see who has the most growth online this summer.

Check out the social plan HERE!

Flyers & Events:

We’ve created a fun collection of summer-themed flyers and matching social graphics for your upcoming events, specials, and announcements. From pool parties to resident BBQs, these designs will keep your outreach coordinated.

To personalize any flyer with your site’s details, event times, or contact info, submit a Marketing Request HERE.

Let’s make this a season full of sunshine, connection, and standout marketing.

Happy Summer from the Marketing Team!

Fair Housing Month: A Quick Refresher on Reasonable Accommodations & Modifications

April is Fair Housing Month, making it the perfect time to refresh our understanding of reasonable accommodations and modifications. These requests play a crucial role in ensuring individuals with disabilities have equal access to housing, and it’s important that we recognize and respond to them appropriately.

Understanding Reasonable Accommodations & Modifications

A reasonable accommodation is a change in rules, policies, or services that enables a person with a disability to fully use and enjoy their home. Examples include:

  • Allowing an assistance animal, even in a pet-free community (submitted and processed through PetScreening)
  • Approving a live-in aide
  • Reserving a parking space closer to the resident’s home
  • Granting a unit transfer to a more accessible apartment

A reasonable modification, on the other hand, involves physical changes to the dwelling to improve accessibility. Examples include:

  • Installing an accessible ramp
  • Adding grab bars in the bathroom
  • Modifying a tub into a walk-in shower
  • Removing carpet for easier mobility

How to Identify a Request

Residents may not use legal or industry-specific terms when making a request. They might simply express a need, such as difficulty walking long distances or needing an easier way to enter their home. This is where active listening becomes essential.

For example, if a resident shares, “I have arthritis, and it’s hard for me to walk from my parking spot,” they may not explicitly request a reasonable accommodation—but this could indicate a need for one.

The Right Response

When a resident makes a request related to a disability, staff should ask:
“Are you making this request based on a disability?”

This helps clarify the situation and determine the appropriate next steps.

Do not ask what the disability is. If the resident confirms their request is disability-related, staff can provide the reasonable accommodation request form and guide them through the process.

PetScreening & Assistance Animal Requests

As part of our continued commitment to fair and consistent processes, all properties now utilize PetScreening for animal registration. This includes assistance animals, such as emotional support animals and service animals.

PetScreening helps streamline the review process by securely collecting the necessary documentation and ensuring requests are evaluated promptly and consistently. By using this system, we’re able to process assistance animal requests more efficiently while maintaining compliance with Fair Housing guidelines.

Maintaining Good Communication

Open and clear communication is key throughout this process. Staff should ensure residents feel heard, understand the steps involved, and receive timely updates. By handling requests with professionalism and empathy, we uphold the principles of Fair Housing and create inclusive communities for all.

For further education, take a moment to watch this training video: Reasonable Accommodation / Modification: Active Listening. Read the whole article HERE.

Let’s continue fostering fair and accessible housing for everyone!

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Spring is almost here, bringing a fresh season of growth, color, and new opportunities to connect with your residents. Our team has created fresh spring content to help you showcase your community, boost engagement, support leasing and outreach goals, and keep your platforms bright, fun, and welcoming all season long.

Social:
With our spring social plan, staying consistent is simple. Follow the posts scheduled by the marketing team, and don’t forget to check out the highlighted ideas we encourage your site to share! You can plan ahead and schedule your seasonal content in just one day. Need something more customized, like property specific leasing efforts? Submit a Marketing Request and we’ll design graphics tailored just for your property.

Grab the spring social media plan HERE.

Flyers & Events:
We’ve added new spring themed flyer templates to support your resident events and outreach efforts. To have these designs customized with your property details, event dates, or times, simply submit a Marketing Request.

New! Template Catalog:
We’re excited to introduce the first rollout of our new template catalog on the marketing website. This updated layout makes it easier than ever to browse available content at a glance and quickly find what you need. We’ll continue adding more features and templates in the future, so be sure to explore the new catalog and take advantage of this improved experience.

Check out the new template catalog HERE.

Happy Marketing!

A look back at 2025! We learned, we grew and gave back, and we celebrated the moments that mattered most. This highlight video only scratches the surface of a year we’re incredibly proud of.

 

We want to feature YOU on the Dispatch (and in our end-of-year recap)!

The Dispatch is our space to celebrate the incredible people and moments that make Royal American shine—and we want to include your stories.

Are you hosting a community event or planning something fun at your site? Want to recognize an outstanding team member? Have you used your Volunteer Time Off (VTO) to give back recently? Snap some photos and send them our way!

Email your pictures and a short description to hannah.calhoun@royalamerican.com to be featured on the Dispatch and/or in our 2025 Year End Recap.

Let’s close out the year by highlighting the teamwork, dedication, and heart that make Royal American truly special!