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As the days grow longer and flowers begin to bloom, it’s time to refresh your marketing with a bright and engaging spring approach. The marketing team has prepared a new batch of seasonal content to help you connect with your audience and make the most of this vibrant season.
Social:
With our updated social plan, staying on top of your property’s spring marketing has never been easier. Follow along with the posts being scheduled by the marketing team, and check out the highlighted ideas we want you to share! You can plan ahead and schedule all your spring content in just one day. The marketing team is here to assist with personalized graphics featuring reviews, FAQs, and property highlights, ensuring your social media stays fresh and engaging this season.
Flyers & Events:
We’ve added a collection of spring-themed printable/shareable flyer templates with matching social graphics! Whether you’re planning resident events or promoting seasonal specials, these designs will bring a bright touch to your outreach. To get any of the designs personalized with your site’s details, event times, and dates, please submit a Marketing Request or email us at marketingrequests@royalamerican.com.
Let’s make this spring a season of growth, engagement, and fresh opportunities!
Happy Marketing!
**TIME MOVED TO 1 PM CT/ 2 PM ET***
Join us for our next RA University Town Hall on Wednesday, February 19th, at 1 PM CT/ 2 PM ET! This session will feature Systems Specialist David Speed and VP of IT Mike Correll, who will cover best practices for platforms like Text Box, Blue Moon, Kingsley Surveys, and Teams. Plus, they’ll be sharing essential cybersecurity tips to keep our systems and data secure!
Don’t miss this opportunity to enhance your tech skills and stay informed. Mark your calendar and be sure to join us!
GEORGE FLOYD PROTESTS – A HISTORICAL TURNING POINT
The George Floyd protests began on May 26, 2020, in Minneapolis, Minnesota, following the murder of George Floyd, an unarmed Black man, by a police officer who kneeled on Floyd’s neck for 9 minutes and 29 seconds. Floyd repeatedly stated he could not breathe while bystanders pleaded for intervention. His death, captured on video, sparked national and international protests against police brutality and racial injustice.
The movement rapidly spread across the U.S. and over 60 countries, with an estimated 15 to 26 million people participating, making it the largest protest movement in U.S. history. While the majority of demonstrations were peaceful, some cities saw instances of rioting, looting, and confrontations with law enforcement.
A significant aspect of these protests was the diverse racial participation, with large numbers of white Americans standing alongside Black and other marginalized communities to demand justice—an unprecedented level of cross-racial allyship in civil rights activism. The protests sparked a global conversation on racial justice, resulting in legislative reforms, police accountability measures, and societal change, while also reshaping the dialogue on race, policing, and activism in the modern era.
Must answer all questions correctly:
- What street intersection in Minneapolis became a memorial and gathering site known as “George Floyd Square”?
- In response to the George Floyd incident, RAM hosted a company-wide Unconscious Bias webinar focused on advancing the understanding of equity and inclusion across race, gender, ability, and other areas of diversity. Which RAM initiative ultimately emerged from these efforts?
See last week’s answers here.