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Winter is here, bringing a fresh chance to sprinkle some seasonal magic into your marketing. Our team has prepared brand-new winter content to help you engage your residents, highlight community moments, and keep your platforms warm and welcoming all season long.

Social:
With our winter social plan, staying consistent is easier than ever. Follow along with the posts scheduled by the marketing team, and be sure to check out the highlighted ideas we encourage your site to share! You can plan ahead and schedule your winter content in just one day. Need something custom—like tailored reviews or FAQs? Submit a Marketing Request and we’ll create graphics personalized for your property.

Flyers & Events:
We’ve added new winter-themed printable/shareable flyer templates for resident events and outreach! To have any design customized with your site’s details, event dates, or times, simply submit a Marketing Request.

Happy Marketing!

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Fall Marketing Content is Here!

As the season begin to change (in our hearts at least), it’s the perfect time to bring cozy, fall-inspired energy into your property’s marketing. Our team has prepared a full set of resources to make promoting your community simple and effective this fall season!

Social Media
Our updated fall social plan makes it easy to stay consistent all season long. Follow along with the scheduled posts and use the highlighted ideas to create your own. You can even schedule everything in advance to free up time later. Need a custom touch? The marketing team is happy to create personalized graphics with reviews or FAQs unique to your property. Fill out a marketing request form for custom graphics!

Flyers & Events
We’ve designed new fall-themed flyer templates to keep your events looking seasonal and on brand. To get your flyers personalized with your site’s details, submit a marketing request (link above).

Happy Early Fall & Happy Marketing!

National Night Out is August 5th – Get Ready!

It is almost here! National Night Out is a nationwide initiative that brings neighbors and first responders together to promote safer, more connected communities. All sites are encouraged to participate!

While the official date is Tuesday, August 5, 2025, events can be hosted any time during August.

 

First Step: Register Your Site
All participating communities must register with the National Association of Town Watch:  https://natw.org/registration

 

Free Toolkit

Once registered, you’ll receive a FREE planning guide and coordinator toolkit to help you make your event a success.

 

Event Ideas

Any event that brings residents together can be part of your National Night Out celebration—just invite local emergency services (Police, Fire Dept. EMS, etc.) to make it both fun and informative!

  • Celebrate with a Neighboring Site
  • Cookouts & yard games
  • Ice cream socials
  • Back-to-school bashes
  • Face painting & bounce houses
  • Community yard sale

 

  • Book or DVD exchange
  • Safety meetings or crime watch gatherings
  • DJ, etc.

 

 

Need a flyer? Have questions?
Contact us at residentservices@royalamerican.com

 

Enter to Win

RAM Sites: Submit photos of your National Night Out activity with your August Resident Services report, or Email event photos to: residentservices@royalamerican.com

Photo / Reporting Submission Deadline:  Fri, Sep 5.  One participating site will be selected to win a Team Lunch.

 

ONSITE TEAMS: Let’s show up and stand out for National Night Out 2025!

National Night Out is August 5th – Get Ready!

Now is the time to start planning to host your community event!  National Night Out is a nationwide initiative that brings neighbors and first responders together

to promote safer, more connected communities. All sites are encouraged to participate!

 

While the official date is Tuesday, August 5, 2025, events can be hosted any time during August.

 

First Step: Register Your Site
All participating communities must register with the National Association of Town Watch:  https://natw.org/registration

 

Free Toolkit

Once registered, you’ll receive a FREE planning guide and coordinator toolkit to help you make your event a success.

 

Event Ideas

Any event that brings residents together can be part of your National Night Out celebration—just invite local emergency services (Police, Fire Dept. EMS, etc.) to make it both fun and informative!

  • Celebrate with a Neighboring Site
  • Cookouts & yard games
  • Ice cream socials
  • Back-to-school bashes
  • Face painting & bounce houses
  • Community yard sale

 

  • Book or DVD exchange
  • Safety meetings or crime watch gatherings
  • DJ, etc.

 

 

Need a flyer? Have questions?
Contact us at residentservices@royalamerican.com

 

Enter to Win

RAM Sites: Submit photos of your National Night Out activity with your August Resident Services report, or Email event photos to: residentservices@royalamerican.com

Photo / Reporting Submission Deadline:  Fri, Sep 5.  One participating site will be selected to win a Team Lunch.

 

ONSITE TEAMS: Let’s show up and stand out for National Night Out 2025!

VIEW ALL CONTENT HERE

 

As the temperatures rise and the days stretch a little longer, it’s the perfect time to turn up the heat on your marketing efforts. The Marketing Team has rolled out a fresh batch of summer-themed content to help you engage residents and prospects all season long.

Social:

Our updated summer social plan makes it easy to keep your property’s content bright, timely, and engaging. From poolside vibes to fun-in-the-sun reminders, we’ve got everything you need to stay active online.

Follow along with the scheduled posts and explore the highlighted ideas we encourage your team to share. You can even plan and schedule your summer social media in one sitting! Need custom graphics with reviews, FAQs, or property features? Just send us a request — we’re happy to help.

We also included a Summer Growth Challenge to help you grow your social media following! We can’t wait to see who has the most growth online this summer.

Flyers & Events:

We’ve created a fun collection of summer-themed flyers and matching social graphics for your upcoming events, specials, and announcements. From pool parties to resident BBQs, these designs will keep your outreach looking cool and coordinated.

To personalize any flyer with your site’s details, event times, or contact info, submit a Marketing Request or email us at marketingrequests@royalamerican.com.

Let’s make this a season full of sunshine, connection, and standout marketing.

Happy Summer from the Marketing Team!

Fair Housing Month: A Quick Refresher on Reasonable Accommodations & Modifications

April is Fair Housing Month, making it the perfect time to refresh our understanding of reasonable accommodations and modifications. These requests play a crucial role in ensuring that individuals with disabilities have equal access to housing. It’s essential to recognize and respond appropriately to these requests.

Understanding Reasonable Accommodations & Modifications

A reasonable accommodation is a change in rules, policies, or services that enables a person with a disability to fully use and enjoy their home. Examples include:

  • Allowing an assistive animal, even in a pet-free community (managed through PetScreening)
  • Approving a live-in aide
  • Reserving a parking space closer to the resident’s home
  • Granting a unit transfer to a more accessible apartment

A reasonable modification, on the other hand, involves physical changes to the dwelling to improve accessibility. Examples include:

  • Installing an accessible ramp
  • Adding grab bars in the bathroom
  • Modifying a tub into a walk-in shower
  • Removing carpet for easier mobility

How to Identify a Request

Residents may not use legal or industry-specific terms when making a request. They might simply mention a need, such as difficulty walking long distances or requiring an easier way to enter their home. This is where active listening becomes critical.

For example, if a resident states, “I have arthritis, and it’s hard for me to walk from my parking spot,” they may not explicitly ask for a reasonable accommodation, but this statement could indicate a need for one.

The Right Response

When a resident makes a request related to a disability, staff should ask, “Are you making this request based on a disability?” This question helps clarify the situation and determine the appropriate next steps.

DO NOT ASK what the disability is. If the resident confirms their request is disability-related, staff can provide the reasonable accommodation request form and guide them through the process.

Maintaining Good Communication

Open and clear communication is key throughout this process. Staff should ensure residents feel heard, understand the steps involved, and receive timely updates. By handling requests with professionalism and empathy, we uphold the principles of Fair Housing and create inclusive communities for all.

For further education, take a moment to watch this training video: Reasonable Accommodation / Modification: Active Listening. Read the whole article HERE.

Let’s continue fostering fair and accessible housing for everyone!

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As the days grow longer and flowers begin to bloom, it’s time to refresh your marketing with a bright and engaging spring approach. The marketing team has prepared a new batch of seasonal content to help you connect with your audience and make the most of this vibrant season.

Social:

With our updated social plan, staying on top of your property’s spring marketing has never been easier. Follow along with the posts being scheduled by the marketing team, and check out the highlighted ideas we want you to share! You can plan ahead and schedule all your spring content in just one day. The marketing team is here to assist with personalized graphics featuring reviews, FAQs, and property highlights, ensuring your social media stays fresh and engaging this season.

Flyers & Events:

We’ve added a collection of spring-themed printable/shareable flyer templates with matching social graphics! Whether you’re planning resident events or promoting seasonal specials, these designs will bring a bright touch to your outreach. To get any of the designs personalized with your site’s details, event times, and dates, please submit a Marketing Request or email us at marketingrequests@royalamerican.com.

Let’s make this spring a season of growth, engagement, and fresh opportunities!

Happy Marketing!